Almost everyone, whether online or in person, knows the changing of the guard at Windsor Castle. The guard conducts the change in a truly theatrical manner. The guards raise their legs high, click their heels, and move according to established rules. Why is this done? It's all to emphasize the importance of the guard, of the kingdom. To show that: – the guard and protection have an important role to play, – always […]
Customer experience in practice 🥳
Recently, I encountered an interesting example of service provided by a pharmacist – in the form of a video consultation 📱 🙂 A customer waiting in line, when it was his turn to be served, connected with his mother (around 60-70 years old) for a video call and handed the phone over to the pharmacist. The patient explained her symptoms and needs in a matter-of-fact manner, and the pharmacist asked a few diagnostic questions and advised […]


