"Some kind of lunatic", or why the reception is an important point in building a brand.

We recently visited various dealership chains. During one visit, we encountered a classic difficult customer situation. A customer (aged 60+) came into the showroom. After a long time of looking at cars and the salespeople's lack of interest, he went to the reception desk, frustrated. There, he raised his voice and expressed his dissatisfaction, even using a word widely considered unparliamentary. He explained that he was receiving […]