Mystery Client is a process in which auditor incoorporates into a client so that it is able to check quality of service in terms of contact with customers. Mystery Shopping helps out to use every channel of communication.
Final client uses various channel of communication (store, helpline, chat, website). Choice of communication channel is motivated by current needs and preferences. Thus, we propose to implement monitoring of OmniChannel services quality. Project is conducted by Mystery Shopping audits from a perspective of customer needs. Thanks to Mystery Shopping method it is easy to create artlessness in various communication.
Mystery Client method is also based on real clients audits. The difference applies to a profile of client – he/she is a real client, a regular consument or an entrprenuer.