The further into the forest, the more trees

2021-05-19

73% of internet users buy online, 69% use a smartphone to buy 📱 – as the Gemius report shows:E-commerce in Poland 2020” more and more Poles are becoming e-consumers.

Unfortunately, there are still online stores where the purchase path turns from straight to winding and only the most persistent customers can enjoy the product 🙂 but will they come back and want to repeat their experience? 🤔 Well… probably not 🤷‍♀️
Some online stores seem intuitive and have impressive graphics, but when the user starts shopping, difficulties arise that create a negative experience. Here are a few examples that disrupt good user experiences (user experience):
❌ Too many 'attacking' pop-ups,
❌ Having to enter the address or data several times, 
❌ The need to re-enter the data and delivery method after reloading the page/returning to the cart summary,
❌ Information about extended delivery time is displayed only at the order finalization stage,
❌ Too fast deletion of the basket contents during user inactivity,
❌ The checkout screen is not adapted to smartphones, as a result of which it is impossible to finalize the purchase on a smartphone and it is necessary to switch to a computer,
❌ No option to leave a message for the seller/supplier during checkout.

It's worth checking whether your customers don't encounter similar difficulties in your solutions 😉 To answer this question, just implement e.g. user testing, mystery shopping (Mystery Shopper) Whether usability audit These solutions allow you to quickly optimize your website for usability, simplicity, and a positive customer experience.

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