Edutainment is the future of effective communication
The intersection of entertainment and education in today's media landscape takes many forms: from science programs that present it in an engaging way, to reality shows that convey educational and social content, and even marketing campaigns. These hugely popular entertainment programs are often used to develop sensitivity to socially relevant issues and build social engagement, but also engagement in the relationship with the brand.
Despite the controversy surrounding productions under the banner edutainment (accusations of trivialization and simplifying the message), there are situations in which the use of such a narrative can bring better educational results than a scientific program in the traditional sense. Series and programs from the mainstream reality show, Although they are intended to be entertainment, they can disseminate important socio-cultural content and, as a result, change viewers' beliefs and attitudes. This happens subconsciously; viewers usually assimilate such content unconsciously.
Edutainment is not limited to traditional media, but also permeates other areas of mass communication. A perfect example of this trend is the phenomenon known as gamification: introduces elements of play and fun into business and our everyday lives. It's a new, attractive way to communicate with customers/employees, and what's more, the mechanism is also increasingly used as innovative sales channel, a marketing tool, a recruitment process, and a unique training method. Using a fun mechanism, the attractiveness of each message (including marketing message, training or sales). It is an effective way to engage recipients in activities (aligned with the goals of the sender of the message), even if they are generally considered unattractive or routine. Gamification causes customers become more attached to a product or brand, which is invaluable in today's competitive market.
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