Recently, we compared mobile banking apps. We examined how to download a given app to your smartphone and how to set up a mobile account using it. Now it's time to test how such an "app" can be useful. This time, we'll focus on the apps themselves and what they offer without having to log in. We'll check whether banking apps […]
As the previous article in this series highlighted, only a small percentage of mobile banking apps allow users to open a mobile account through them. It may sound strange, but most mobile accounts advertised by banks cannot be opened using smartphone apps. Are there any apps on the market that allow this? We open an account in the app – […]
The dynamic development of mobile technologies means that smartphone and tablet applications are becoming an increasingly popular channel for contacting end customers. They are gradually becoming an integral part of every large company's operations, guaranteeing customers continuous access to services, unrestricted by location or time. Customers want to handle their business here and now. Mobile internet gives them the ability to easily […]
We present 5 effective ways to monitor customer service quality, which will allow you to achieve increasingly higher levels of quality. Customer Feedback: One of the most effective and quickest methods of monitoring service quality is to collect feedback directly from customers. Asking a few diagnostic questions can yield many interesting conclusions describing customers' experiences with service quality. We recommend ongoing quality monitoring […]
How can knowledge of customer behavior be translated into customer experience in practice? The approach that enables this is Customer Intelligence, a comprehensive system for delivering value to customers, guided by and based on a strong, deep, and effective relationship with the customer. The foundation for building long-term relationships and positive customer experiences is acquiring highly accurate and in-depth customer knowledge. Customer […]
Who hasn't heard of the television hit "House of Cards"? The series has been breaking popularity records since its inception in 2013. The story of the ruthless Francis Underwood, played by Kevin Spacey, has found admirers worldwide. The idea for the series was influenced by a very thorough analysis of available data (#bigdata). Netflix analyzed approximately 30 million […]
The intersection of entertainment and education in today's media landscape takes many forms: from science programs that present it in an engaging way, to reality shows that convey educational and social content, and even marketing campaigns. While hugely popular entertainment programs are often used to develop sensitivity to socially relevant issues and build public engagement, […]
Many companies wonder whether and why to invest in service quality. We present five key reasons why. Increasing recommendations – acquiring new customers. Satisfied and loyal customers recommend a company's services and products to their friends, as recommendations from friends are a very reliable source of information. A company can acquire new customers without the need for costly campaigns […]
The latest Forbes and Newsweek rankings have brought further accolades to banking leaders. Forbes magazine named Idea Bank and mBank the best banks. Banks collaborating with Quality Watch on service quality standards topped both rankings. Quality Watch helps banks improve service quality and achieve leadership positions in service standards. In this […]
