• Market research
  • Mystery Shopping
  • Customer experience
  • Social research

Social and public research

Social research helps us better understand people's attitudes, values, and needs.. They are used wherever it's important to understand citizen opinions, assess the impact of public policies, or plan actions based on real data. Thanks to such research, institutions, organizations, and companies make decisions that are more closely aligned with the real needs of their communities. 

  • Public opinion research
  • Analyses of attitudes, values and lifestyles
  • Research into the needs of local communities
  • Evaluations of social and educational programs (ex-ante, on-going, ex-post)
  • Research on youth, seniors, minorities and other social groups
  • Social research for NGOs and public institutions
  • Urban ethnography, observations in public space
  • Public consultations with the participation of residents or experts
  • Research on quality of life, inequality, and discrimination
  • Research on attitudes towards public policies (climate, health, education)
  • Research on the accessibility of public services and social barriers
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  • CAWI – online surveys
  • CATI – computer-assisted telephone interviews
  • CAPI – Tablet-based personal interviews
  • PAPI – paper survey questionnaires
  • Omnibus – multi-topic research
  • Tracking (continuous/wave) – monitoring indicators over time
  • U&A Research – Use and Attitudes
  • Satisfaction surveys (NPS, CSI, CES)
  • Advertising tests (pre-test, post-test)
  • Exit interviews – after the visit or purchase is completed
  • Advertising/product concept tests (pretest/posttest)
  • B2B research - with company decision-makers, buyers, managers
  • A/B testing – comparing two versions
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  • FGI – Focus Group Interviews (in-person and online)
  • IDI – individual in-depth interviews
  • Dyads / triads – interviews with 2 or 3 people
  • Ethnography - participant observation
  • Home/workplace ethnographic interviews
  • Customer journey analysis (customer path mapping)
  • Prototype testing (mockups, MVP)
  • Expert panels / Delphi method
  • Desk research and analysis of existing data
  • Non-participant observations (e.g. in branches, points of sale)
  • Participant observation
  • Group interviews with stakeholders
  • Heuristic UX analysis (websites/apps)
  • Insight workshops
  • Co-creation sessions
  • Card sorting
  • Projection questions and tasks
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  • Competition benchmarking
  • Content analysis and desk research
  • SWOT analysis
  • Analysis of customer service quality using mystery shopping techniques
  • Tracking the image and position of brands
  • Heuristic UX analysis – expert assessment of the usability of a website or application
  • Customer Journey Mapping
  • Process chronometry – measuring the actual duration of service stages
  • Complaint data analysis / VoC – diagnosing the sources of customer dissatisfaction
  • Standards/Accessibility Audit – Verification of compliance with guidelines or accessibility barriers
  • Sentiment analysis – analysis of moods and topics of expression