• Market research
  • Mystery Shopping
  • Customer experience
  • Social research

Market research and customer behavior analysis

We acquire and analyze qualitative and quantitative data to better understand how customers think, what they need, and how they respond to the market. This allows our clients to make better decisions and better adapt their actions to the current situation.

  • Opinion and attitude surveys (U&A)
  • Customer satisfaction and loyalty research – NPS, CES, CSI
  • Brand image and awareness research
  • Consumer behavior research
  • Concept and campaign research
  • Segmentation research
  • Price and price sensitivity research
  • Tracking research – monitoring
  • POS satisfaction surveys
  • Shadowing – observing the customer at the service/purchase point
  • Testing new product concepts
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  • CAWI – online surveys
  • CATI – computer-assisted telephone interviews
  • CAPI – Tablet-based personal interviews
  • PAPI – paper survey questionnaires
  • Omnibus – multi-topic research
  • Tracking (continuous/wave) – monitoring indicators over time
  • U&A Research – Use and Attitudes
  • Satisfaction surveys (NPS, CSI, CES)
  • Advertising tests (pre-test, post-test)
  • Exit interviews – after the visit or purchase is completed
  • Advertising/product concept tests (pretest/posttest)
  • B2B research - with company decision-makers, buyers, managers
  • A/B testing – comparing two versions
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  • FGI – Focus Group Interviews (in-person and online)
  • IDI – individual in-depth interviews
  • Dyads / triads – interviews with 2 or 3 people
  • Ethnography - participant observation
  • Home/workplace ethnographic interviews
  • Customer journey analysis (customer path mapping)
  • Prototype testing (mockups, MVP)
  • Expert panels / Delphi method
  • Desk research and analysis of existing data
  • Non-participant observations (e.g. in branches, points of sale)
  • Participant observation
  • Group interviews with stakeholders
  • Heuristic UX analysis (websites/apps)
  • Insight workshops
  • Co-creation sessions
  • Card sorting
  • Projection questions and tasks
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  • Competition benchmarking
  • Content analysis and desk research
  • SWOT analysis
  • Analysis of customer service quality using mystery shopping techniques
  • Tracking the image and position of brands
  • Heuristic UX analysis – expert assessment of the usability of a website or application
  • Customer Journey Mapping
  • Process chronometry – measuring the actual duration of service stages
  • Complaint data analysis / VoC – diagnosing the sources of customer dissatisfaction
  • Standards/Accessibility Audit – Verification of compliance with guidelines or accessibility barriers
  • Sentiment analysis – analysis of moods and topics of expression