Recently, we compared mobile banking apps. We examined how to download a given app to your smartphone and how to set up a mobile account using it. Now it's time to test how such an "app" can be useful. This time, we'll focus on the apps themselves and what they offer without having to log in. We'll check whether banking apps […]
How can knowledge of customer behavior be translated into customer experience in practice? The approach that enables this is Customer Intelligence, a comprehensive system for delivering value to customers, guided by and based on a strong, deep, and effective relationship with the customer. The foundation for building long-term relationships and positive customer experiences is acquiring highly accurate and in-depth customer knowledge. Customer […]
Who hasn't heard of the television hit "House of Cards"? The series has been breaking popularity records since its inception in 2013. The story of the ruthless Francis Underwood, played by Kevin Spacey, has found admirers worldwide. The idea for the series was influenced by a very thorough analysis of available data (#bigdata). Netflix analyzed approximately 30 million […]
