Research and consultancy

Research that translates into better business decisions

We help companies improve service quality, analyse the customer journey and carry out mystery shopper research.

Statistics

Your business objectives
this is our priority!

We carry out research for market leaders and local companies. We analyse data that translates into better decisions.

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Implemented projects

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Mystery shopper audits

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Surveys using quantitative techniques

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Hours of qualitative interviews

Market research

Market research and
analysis of customer behaviour

Want to know, why customers choose your brand - Or competition? What attracts them and what discourages them?

Market research helps you discover your customers' true motivations, needs and habits. This enables you to srespond more quickly to change, test new ideas and undertake better business decisions.

  • Opinion and attitude surveys (U&A)
  • Satisfaction and loyalty surveys (NPS, CES, CSI)
  • Brand image and awareness research
  • Testing concepts for new products and campaigns

Mystery Shopping

Mystery shopper - audits and observations

Want to know what customer service really looks like at your company - through the eyes of the customer? Mystery Shopper studies show what works and what doesn't: from the greeting to the finalisation of the sale. They help you detect gaps, inconsistencies and points of frustration in the real customer experience. So you can make accurate decisions where they have the greatest impact.

  • Customer service quality survey
  • Telephone service quality survey
  • Controlling the availability of a product or promotion
  • Benchmarking competitor service quality

Customer experience

Customer Journey & Customer Experience (CX)

Do you want customers to come back, recommend and really feel a connection with your brand? Customer Experience (CX) projects help you understand what it's actually like to interact with your business - at every stage and in every channel. We look at the experience through the eyes of the customer, identify pain points and show you what you need to improve to increase loyalty, engagement and efficiency.

  • Customer path mapping - CJM
  • Touchpoint analysis
  • Chronometry of service processes
  • Customer Effort Score (CES)

Social research

Social and public research

We help institutions, local authorities, community organisations and companies to better understand the needs, values and challenges of the people they work with.

Social and public surveys provide reliable data on citizens' opinions, the effectiveness of public action and the quality of life in local communities. It is the basis for planning policies, projects and changes that make real sense.

  • Public opinion and attitude surveys
  • Evaluations of social and educational programmes
  • Research into the needs of local communities

Our realisations

We support market leaders in research and consultancy projects - from strategy to customer experience optimisation.

Extensive experience in many
segments market

Learn about the sectors in which we help companies improve service quality, customer loyalty and efficiency.

Logistics

We help to improve the quality of courier and transport services through experience analysis.

Automotive

We examine the quality of service at dealers, stations and self-service outlets.

Finance

We carry out comprehensive research and analysis for banks, leasing companies and the insurance sector

Clothing and footwear

We help fashion brands increase customer loyalty and optimise the shopping experience.

Pharmacy

We analyse recommendations in pharmacies and support the sale of pharmaceutical products.

FMCG and retail

We study consumer choices, brand loyalty and the effectiveness of promotional activities.

HOUSEHOLD ELECTRONICS

We support electronics manufacturers and retailers in improving customer service and process efficiency.

Energetics

We conduct opinion, needs and image research for energy companies.

Startups, Innovation

We help young companies understand the market, define customers and build MVPs.

Tourism

We measure the quality of customer service at every stage of the journey - from the office to the resort.

Insurance

We support insurance agents and head offices in analysing service quality and sales processes.

Leasing

We analyse the customer experience to improve leasing processes and satisfaction.

HoReCa

We help restaurants and hotels to better understand their guests' needs and improve the quality of their service.

Drugstores

We support the growth of drugstore chains through customer path analysis and offer optimisation.

Public Sector

We carry out social research, evaluations of public projects and interventions.

News

Industry trivia, project examples, customer experience and mystery shopper knowledge.

Wyniki raportu „Uczciwość konsumencka w zakupach internetowych” w podcaście Klientomania.

Results of the report "Consumer Honesty in Online Shopping" in the Klientomania podcast.

We discuss the findings from our study on the Klientomania podcast. Piotr Szawiec talks about…

Raport „Uczciwość konsumencka w zakupach internetowych”

Report "Consumer Integrity in Online Shopping"

We have published the results of a survey on Poles' attitudes towards online shopping and...

Terror dobrego feedbacku

The terror of good feedback

A short thing about satisfaction surveys, which seem to be more...

They trust us

Sector Commercial

Sector Public

Institutions Research and Universities

Knowledge centre

Do you have a question?
We know the answer

Didn't find what you were looking for? Write to us.

The project process includes: initial analysis of the client's needs, preparation of a personalised offer, development of a detailed methodology, carrying out of the survey by qualified auditors, analysis of the results and preparation of a report with recommendations. Each stage is consulted with the client to ensure the highest quality and accuracy of conclusions.

The duration of a project depends on its scope, the number of sites and the complexity of the processes under study. A standard project lasts between 2 and 8 weeks, including the preparatory phase, implementation of the survey, data analysis and preparation of the final report with recommendations.

The results of the research are presented in the form of a detailed report including quantitative and qualitative analysis, benchmarking comparisons and specific recommendations for action. The report can be enriched with visual material (photos, recordings), presentations of the results and implementation workshops for managers.

Contact us

Let's talk about your needs

Would you like to carry out a survey, audit or have a question about our services? We are available to help.